Damar International Support Peter Felix

Tuesday 1 August 2017

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BACK STORY

How Sonic came to the Uk and How we met Peter Felix?

Sonic Equipment came to the Uk January 2016 after the Volkswagen Group asked us at Damar International ltd who were already well known for supplying tools to Volkswagen such as the automotive brand “Hazet”. They asked us to service the VAG Volkswagen approved tool boxes. This was because if Volkswagen lost something out of the trolley Volkswagen could not get a replacement, they would have to order a complete new unit.

After the first month of supplying Sonic Equipment in the UK we quickly realised that hardly anyone has heard of the brand, although Sonic Equipment is massively known Europe and the USA (otherwise known as "Sonic Tools") thanks to their marketing strategy they used to compete against other major brands such as Snap-on and Mac tools.

So, we decided to do what we do best and make small unknown tooling brands grow in the Uk. We first started advertising in magazines such as Performance Audi we quickly became friends with the owner of the magazine who gave us an amazing offer we couldn't turn down.

We were offered to share a stand with Performance Audi and Revo at the biggest car and motorsports show in the UK the "AutoSports International car show! at the NEC in Birmingham on the 12th January to the 15th January 2017.

We made many important contacts at this show and this is where we first met Sean from Jade Development and racing driver and ARDS Instructor Peter Felix who we quickly found out used to race in the VW Cup and the Clio Cup.

Due to our tie in with the Volkswagen Head Office in Milton Keynes and the fact we needed another way to the brand "Sonic Equipment" better known in the Uk we stayed in-contact and considered what we could do to support/sponsor Peter Felix as he planned to return to racing later this year after a large break due to lack of support.

 

 PETER FELIX

Who is Peter Felix?

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Peter Felix is 47-Year-old born on the 5th of February 1970, He now lives in Hinkley, United Kingdom and is a Grade S Racing Instructor and professional drier. Peter Currently does a lot of work for his friends at Driving Gift who do driving experiences and passenger laps in super cars such as a Jaguar F-Type, Aston Martin DB0, Lamborghini Gallardo, Arial Atom and many more around tracks in the Uk and sometimes offer drives on the Donnington Park GP Circuit.

Peter first started Karting in 1985 to 1987 then in 1988 he started racing in ff1600 till 1993. Peter moved to saloon car racing in 1995 competing in the XR challenge he counted racing in this championship till 1998 where he then moved on to mini racing in 1999 to 2002.

From 2002 to 2006 he raced in many different championships and cars, such as stock hatch in Peugeot 106 rallye 2002, mg roverZR and mg rover z 1 just to name a few. If you want to know more about Peter's complete race history check out his driver bio here> PETER FELIX

In 2008, he moved on the Clio Cup Uk the in 2009 he moved the VW Cup racing and winning many meetings till 2012 when he went back to Clio Cup racing until 2016 but had to stop after the first meeting due to change of plans.

So, as you can properly tell Peter has a lot of experience behind the wheel of many different cars and knows many circuits around the UK.

we look forward to supporting Peter Felix in his up and coming race later this year and his races next year (More to Follow)

Special Message from Peter Felix: “Special thanks to my mum-dad and my partner Sharon for putting up with late nights. Thanks to driving gift for support on and off the track.”

 

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 Sonic Car Unveiling

French Car and VAG Tuner Live Show

 

Damar International Ltd attended the French Car Show at Donnington Park on the 15th of July and the Milltek Sports VAG Tuner live show on the following day. We had two pits and access to the track day so we could host passenger rides.

We attended the show with Jade Developments who had their proper race set up on display with proper boarding and the complete Sonic Equipment SWS (Sonic Work Station) they also brought Shanel Drews’s Michelin Clio Championship car along for the French day so Driver Peter Felix could offer visitors to the stand passenger laps in Shanel’s beautiful Clio that also had to Sonic Equipment Stickers on the bumper.

We, Damar international Ltd also had a selection of products on display such the Volkswagen approved German automotive tooling brand “Hazet” the German pullers “Kukko” as well as “Worx All Natural Hand Cleaners” and of course we had a massive Sonic Equipment section with complete tool trolleys such as the SWS, S9, S12 and a complete Volkswagen Tool trolley in our special VIP Room and Drapers new socket set range.

The VAG Show was the biggest day by far for the team, not only did we have a load of VIPs including managers and master technicians from Volkswagen and a few other VIPs we invited down we also launched Peter Felix’s Sonic Equipment Volkswagen Golf GTI Race Car after months of planning and communication!

“This has been a long time coming but we think it's been well worth the wait. The car looks absolutely amazing and we can't thank everyone that has been involved enough!

This 350bh Volkswagen Golf GTI beast was at this year’s VWG Magazine - VAG Tuner Live Show taking out some very important guests we had at the show and they all got out the car buzzing with excitement!

We truly can't wait to see the awesome and talented driver Peter Felix push this car to its max” – From Damar International ltd’s Facebook Page.

 

 

THE CAR

It looks cool but how quick is it?

 

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The Sonic Equipment Race Polish Volkswagen Golf GTI driven by Peter Felix, looks amazing thanks to Luke Pinder at City Signs and Graphics and the car races at supersonic speeds and sticks to the track like glue.

Front wheel drive, Remapped to 350 BHP with 7 Speed DSG Automatic Gear box and steering wheel shift, Custom body kit for aerodynamics, ATS wheels, the latest generation AIM GPS telemetry and complete Milltek exhaust system. All this makes the Volkswagen super quick and in the hands of a proper racing driver such as Peter Felix it will fly around a track with no problems at all.

When this car did passenger laps around Donington on the VAG Live Tuner show two of the lucky staff from Damar International Ltd got to go out in the car with Peter behind the wheel. They came back to the pits and got out the car absolutely buzzing and had a massive smile on their faces even our VIP from Volkswagen loved the car!

We can’t wait to see the Sonic car pushed to its limits on circuits all over the Uk when Peter enters his first race later this year, watch out everyone

THIS VOLKSWAGEN IS SONIC… SUPERSONIC THAT IS!

We can supply you with bespoke machinery, hand tools and workshop equipment for all sections of industry.


Clipper Road, Troon Industrial Estate, Leicester LE4 9JE
Tel. Leicester (01162) 764144 Fax. (01162) 460663

420c Thurmaston Boulevard, Troon Industrial Estate, Leicester LE4 9LE
Tel. Leicester (01162) 764144 Fax. (01162) 460663

Damar Tools Corporation, 115 South 4th Avenue, St. Charles, IL60174, U.S.A.
Tel. (708) 584-5985 Telex 286745 Fax. (708) 584-2599