Sonic Equipment UK Team up with Pyro Motorsports

Tuesday 22 August 2017


Damar International the UK suppliers of Sonic Equipment enter a strategic partnership with the leading Renault UK Clio Cup team, Pyro Motorsports.

Team Pyro was formed in 2003. Its staff has over 25 years’ experience working within the following motorsports scenes, The BTCC, FIA GT, WRC, F3 and various one off national championships. Team Pyro has the professionalism and expertise to win and they have!

Team Pyro has been dominant in the Renault UK Clio Cup since 2008 with drivers such as Ben Winrow, Phil Glew, Dave Newsham, Ashley Sutton and Mike Bishell to name a few.


The Renault UK Clio Cup is one of the biggest and most attended races within the UK’s motorsports scene, Affordable budgets, a product high in quality, supreme technical expertise and pulsating on-track action in front of the biggest crowds and a captive live TV audience are always a recipe for success in motorsports and the Renault UK Clio Cup has got the lot.

All 18 of the Clio Cup’s races take place at the British Touring Car Championship’s high-profile events – meaning average trackside crowds of more than 38,000 people and, at every event, live free-to-air television coverage across the UK via the IVT4 channel.

No other motorsport “package” in Britain comes even remotely close to achieving such vast levels of exposure making it perfect for Sonic Equipment to grow their brand in the UK thanks to the help of Pyro Motorsports.


Team Pyro is well known in the paddock of the Renault UK Clio Cup not only for winning and winning well but also for their extremely professional set up making them stand out from the crowd and other motorsport teams.

This is perfect for Sonic Equipment as their professional products stand out from other similar brands that are already involved with the BTCC. Many of the Pyro staff have already heard and used Sonic Equipment meaning that they trust the brand being used in such a competitive environment.

As part of Damar International Ltd's strategic partnership with team Pyro, they have been provided with not one but two limited edition Project Performance tool boxes full of tools from Sonic Equipment for Pyro to use at the race meetings.


The Project Performance filled tool box is based on the Sonic S12 tool boxes and complete with 432 tools. The foam inlays are exclusively designed with a black hard cover and a new tool content which include the latest twister ratchets, impact sockets, power-impact sockets with steel ring (these are 7 times stronger than the regular versions), long extensions, reversible ratcheting wrenches, disc ratchets and much more. A tool box and contents for the best PERFORMANCE!!

(Sonic Equipment Project Performance now available for pre order from Damar International Ltd - 01162 746 144 -


Pyro has also announced that they may be entering the TRC Championship next year (2018) with the announcement earlier this month that the TCR concept will head to Britain next year, Pyro is now planning a full campaign.

“I think we can run two to four cars if we have the interest,” said team boss Mark Hunt. “We’ve got one client already that wants to do it.

“We’ve also got a brand new Honda Civic that’s our own car that has not been used yet. I’m very pleased with Honda – the customer support is second to none. I can ring up anytime between seven in the morning and 10 at night and speak to them.”

Hunt believes TCR UK will be the perfect stepping stone between Clios and the British Touring Car Championship.

“It’s between the budget of Clios and touring cars but the same speed as touring cars,” said Hunt. “It’s good for people who can’t afford the step up to BTCC – I think it’s a hole in the market that needs filling.” There are currently 20 TCR series across the world with some, such as TCR Germany, attracting massive grids for opening seasons.

There are currently 20 TCR series across the world with some, such as TCR Germany, attracting massive grids for opening seasons.

Hunt thinks TCR UK will also be a success, but that it might “take two or three years”.

As part of Sonic's Partnership with Pyro, Sonic Equipment will also have a presence within the new TCR championship so keep your eyes out for that.


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As we at Damar International Ltd continue pushing the Sonic Equipment brand in the UK and compete against other masive tooling companies we feel that we had to diverse our marketing strategy away from the main stream methods and we have found this to be working for us.

Now that we have teamed up with Pyro In the BTCC this gives the Sonic logo a masive amount of coverage on ITV 4, Social Media, in the paddock and other marketing materials that will help promote our brand.

Also seeing one of the biggest and most successes teams in British motor sports, Team Pyro using Sonic Equipment will our products look more professional and other people will want to get their hands on it.

This marketing strategy has worked for Sonic America and Sonic Europe allowing them to grow and compete in a very large and saturated market against other weill know cimpanies such as Halfords, Snap-On, Mac Tools and Laser Tools.

We are looking forward to our partnership with Team Pyro as we continue to grow the Sonic Equipment brand in the UK. | |

Damar Internatinal Ltd, Clipper Road, Troon Industrial Estate, Leicester, LE4 9JE

01162 764 144 - - Facebook



We can supply you with bespoke machinery, hand tools and workshop equipment for all sections of industry.

Clipper Road, Troon Industrial Estate, Leicester LE4 9JE
Tel. Leicester (01162) 764144 Fax. (01162) 460663

420c Thurmaston Boulevard, Troon Industrial Estate, Leicester LE4 9LE
Tel. Leicester (01162) 764144 Fax. (01162) 460663

Damar Tools Corporation, 115 South 4th Avenue, St. Charles, IL60174, U.S.A.
Tel. (708) 584-5985 Telex 286745 Fax. (708) 584-2599